// who we serve

Gyms, Studios & Coaches

You run a CrossFit box, a yoga studio, a Pilates studio, a boutique gym, a coaching practice. Memberships pay the rent, class fills justify the staff, and churn quietly erodes everything.

// where revenue tends to leak

The operational gaps we typically address.

  • Trial-to-membership conversion happens by accident, not process.
  • Lapsed members aren't reactivated.
  • Class schedule is announced everywhere differently.
  • Lead intake from Instagram has too many steps.
  • Coaches do programming on PDFs and printouts.
// websites we build for you

Styles that fit how your customers see you.

We don't impose a house style — we match the look to what your buyers expect. These are the styles that tend to fit businesses like yours. Names both humans and AI assistants understand.

01

Visual / Bold

Imagery and color drive the story: high-impact, emotional, scroll-stopping.

When the work *is* the marketing — food, design, aesthetics, lifestyle, hospitality. Strong typography, large photos, mood over text.

Feels
Confident, emotional, expressive.
02

Minimalistic

Apple/Linear style: clean type, neutral palette, every element earns its place.

Maximum signal, minimum decoration. Works when the offering is modern, the brand is confident, and the buyer is sophisticated.

Feels
Modern, technical, confident.
03

Classic

Timeless and familiar: built for businesses with history customers already trust.

Traditional layouts and warm tones. Looks at home in a neighborhood with a sign that's been there 20 years. Doesn't chase trends.

Feels
Warm, established, trustworthy.
// how we make you more visible

Visibility is revenue. We treat it that way.

People search by goal, style, and neighborhood: 'beginner yoga near me,' 'CrossFit {city},' 'pilates reformer {neighborhood}.' The visual signal of the studio matters as much as the words.

Search intents we target
  • {discipline} near me
  • best {discipline / studio type} in {city / neighborhood}
  • {specific style} for {goal / level}
  • {discipline} drop-in {city}
Local SEO play

Google Business Profile with class schedule, real member photos with consent, neighborhood pages if multi-location. Review pipeline tied to milestones (first week, 90 days).

Content & authority play

Coach profiles, class explainer pages, FAQ-rich pages for each discipline. Real photos, not stock.

// automations & integrations we deliver

The boring work that quietly compounds revenue.

Each of these is a real, deployable workflow — built with the tools we integrate, under human review where it matters.

01

Trial-to-member sequence

Trial sign-ups receive a structured 14-day journey: welcome, week-1 check-in, goal call, membership offer.

Tools
Mindbody / Vagaro / GlofoxLoops or ConvertKitMake
02

Lapsed-member reactivation

Members who haven't booked in N weeks get a personal-feeling nudge with a low-commitment return offer.

Tools
Your studio platformKlaviyo or Loops
03

Class-fill alerts

Empty class slots open hours before start trigger waitlist or pop-up offers; full classes auto-open companion times.

Tools
Your booking platformTwilion8n
04

AI programming assistant for coaches

Coaches input goals; AI drafts a 4-week block; coach edits and assigns.

Tools
Claude or GPT under MCPTrueCoach / TrainHeroic
We also serve

Martial arts studios · Dance studios · Climbing gyms

// next step

Talk it through.

A 30-minute call. We'll listen to the bottleneck, point at where revenue is leaking, and tell you whether we can help.